Tag: Malware

Marketers frequently discuss the benefits of market leadership – the ability to charge premium pricing, attract the best talent, retain customers – and the like. Today, there is a new metric: if you develop operating systems, applications and other kinds of software, if someone isn’t trying to hack your work, then you must not be a market leader.

The Dark Side of the Limelight

Usage of Google’s Android mobile platform is growing at an exponential rate; unfortunately, so is the malware being developed to attack it.

On Monday came the news of the Malicious Mobile Threats Report 2010/2011, released last week by the Juniper Networks Global Threat Center, that reveals a frightening statistic: since the summer of 2010, “Android malware has surged 400 percent.” What is to blame? According to eWEEK’s Fahmida Y. Rashid, the report cites user naiveté and general nonchalance as a major reason for malware developers putting a big 'bulls-eye' on the Android platform.

All of this begs the question: As Android sales continue to rise at exponential rates and overtake sales of all other smartphone platforms, at what point does someone tell Google it needs to do a better job of policing its app store?

Mobile App Development: Many Questions, Few Answers