I came across that old phrase, “Why buy the cow when you can get the milk for free?” the other day, in the context of marriage. Why should people marry when they can just live together? Well, you can imagine I came across a lot of opinions I won’t go into here.
An article by Naomi Bloom popped up, using the phrase in a technology context. She noted that vendors of traditional licensed/on-premise enterprise software had served themselves very well by forcing customers to buy both the apps as well as owning the data center and its operations, application management, upgrades, human resources, and more. This has provided traditional vendors considerable financial security and market power.
Mar 6, 2012