My wife has more degrees than I do but she certainly is not a technorati. So when I accompanied her to the cellular phone store to pick out a new phone I was floored when I heard her talking about 4G with the sales guy. I’ve been in marketing for 20 years and, for most of that time, involved in high tech, complex sales marketing. We spend a lot of time and effort trying to simplify our marketing messages: elevator pitches, unique selling propositions, user scenarios, personas, sales decks, and PR briefing kits all designed to be concise and focus on pain-based messaging.
Feb 29, 2012