Tag: breach

How Software Intelligence Can Close the Security Gap in Software Development.
Secure Software Development: Error Sends UK’s NHS ‘Once More into the Breach’
Ensuring secure software design starts with building a secure architecture.
Application Security: Smart Software Design Techniques to Shift Left
The biggest lesson learned from the Equifax breach is that executives and application owners need a software risk scorecard that clearly outlines KPIs around software structural quality and security.
Lessons from Equifax: Get a Software Risk Scorecard

My wife has more degrees than I do but she certainly is not a technorati. So when I accompanied her to the cellular phone store to pick out a new phone I was floored when I heard her talking about 4G with the sales guy. I’ve been in marketing for 20 years and, for most of that time, involved in high tech, complex sales marketing. We spend a lot of time and effort trying to simplify our marketing messages: elevator pitches, unique selling propositions, user scenarios, personas, sales decks, and PR briefing kits all designed to be concise and focus on pain-based messaging.

Why Does My Wife Know About 4G?