#FacebookDown is a Trend For Now, But Could Turn Into an IT Risk Management Nightmare


When the entire Facebook platform -- including mobile, web, and third party apps -- went down last week, users took to Twitter hashtag #FacebookDown in a blind panic to lament the social media outage. Though these outages might seem harmless and commonplace, Facebook’s reputation rides on their users’ ability to log onto Facebook from anywhere, at any time. And the more Facebook users have to turn to Twitter or other social networks to have their online voices heard, the harder it will be for them to log back in.

Sorry to say it Facebook, but the switching cost between you and Twitter is almost non-existent. The only real remaining measures are user experience and availability. So whichever social network manages to nail super high availability will eventually emerge as the social network victor. That’s not to say that Twitter doesn't have its fair share of IT risk management nightmares, but their fans are loyal, as you can see below:


That sentiment was echoed all over the #FacebookDown hashtag -- with jokes and genuine outrage -- blaming Facebook for it’s shoddy service.






But while there were jokes being made about the outage, the exodus over to Twitter was fast and widespread.




For now, this was simply a hashtag trend that faded as services came back online for Facebook. But as the next generation of social media consumers turn to mobile apps like WhatsApp, Snapchat, and Twitter for their digital needs, Facebook is going to have to work harder than ever to keep their fans on-page and engaged.

Pete Pizzutillo VP Corporate Marketing at CAST
Pete Pizzutillo is Vice President of Corporate Marketing at CAST. He is responsible for leading the integrated marketing strategies (digital and social media, public relations, partners, and events) to build client engagement and generate demand. He passionately believes that the industry has the knowledge, tools and capability such that no one should lose customers, revenue or damage their brand (or career) due to poor software. Pete also oversees CAST’s product marketing team whose mission is to help organizations understand how Software Intelligence supports this belief. Prior to CAST, Pete oversaw product development and product management for an estimating and planning software company in the Aerospace and Defense market. He has worked in several industries in various marketing roles and started his career as an advertising agency art director. He is a graduated of The Pennsylvania State University with degrees in Business Administration and Art. Pete lives in New Jersey with his wife and their four children. You can connect with Pete on LinkedIn or Twitter: @pizzutillo.
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